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Alexander
Zryachikh
Portfolio 2026
Alexander
Zryachikh
Portfolio 2026
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Logo Design
Branding
BORSH
Branding For Food Delivery
3D
E-Mail
Banners
Presentations
AI
E-MAILS
Best for 2025-2026
Banners
Premium
Casual
Ethnic
Banners
Best for 2024-2026
Brand Support
Booth Design
Merch
Events
Grunge
AFFSTORE
Dubai, Brazil, Armenia, Portugal
ASO
App Store
Google Store
15+ Languages
All ASO
Best for 2024-2026
SMM
3D+2D
Blog Covers
Presentations
Fintech
Spline
AI
Presentations
Best for 2025-2026
SMM Design
Merch
Brazilian Market
Team Work
ASO
Merch
Moodboard
Car Livery Design
3D by Yagub Garakhanli
3D Visual Design System
AI Design
3D
Nano-Banana
Logo Design
App Store
Logo
Design
For Trading APP
Senior Multidisciplinary Designer
Location
France
Work with In the past
Alexander Zryachikh
8
years in design
Senior
Multidisciplinary Designer
Worked with In the past
Logos
Based In France
Experience
8 years
in design
Senior
Multidisciplinary
Designer
Location
France
Status in France
Renommée internationale
Work with
In the past
Logos
Download CV
Alexander Zryachikh
Senior Multidisciplinary Designer
Location
France
Work with In the past
Senior Multidisciplinary Designer Alexander Zryachikh
3D BY YAGUB Garakhanli
ASO
App Store
Google Store
15+ Languages
All ASO
Best for 2024-2026
Brand Support
Booth Design
Merch
Events
Grunge
AFFSTORE
Dubai, Brazil, Armenia, Portugal
3D Design System
Presentations
Fintech
Spline
AI
Presentations
Best for 2025-2026
SMM
3D+2D
Blog Covers
Logo Design
For Trading APP
Banners
Premium
Casual
Ethnic
Banners
Best for 2024-2026
Logo Design
Branding
BORSH
Branding For Food Delivery
E-MAILS
Best for 2025-2026
Swipe
Logo Design
For Trading APP
01
02
03
3D Design System
Business tasks
100+ GEO
Geo Problem
Maintain global design consistency while optimizing for local conversion. Since generic styles often fail regionally, a localized yet unified approach was essential
Product Problem
The product—high-risk, short-term investments required a visual language that felt both approachable and professionally credible for a serious fintech business
Solution
A flexible framework designed for seamless texture expansion within a consistent ecosystem. This adaptive style is built to resonate with diverse global audiences — spanning across nationalities, social classes, and cultural celebrations
Main Style
Ethnic
VIP
Premium
Holiday
Just a small part of a larger design system, showcasing the potential for seamless texture expansion
Team Work
ASO
Merch
Moodboard
Car Livery Design
3D by Yagub Garakhanli
Created by
Alexander Chernook
Team Lead
Yagub Garakhanli
Senior Designer
Alexander Zryachikh
Senior Designer
Business Task
McLaren Сollaboration
Launching a large-scale marketing campaign with McLaren to grow the customer base, increase loyalty, and expand the brand.
Visual Challenge
Bridging the digital product interface with the high-performance world of McLaren racing and their brand philosophy.
Marketing Design
Phase 01
Starting
from Scratch
Design always begins with research and exploring references. This phase was a significant part of my workflow and fundamentally shaped the final outcome of the project.
Phase 02
3D Renders
in Blender
Based on the visual references and compositions I developed, our 3D designer, Yagub Garakhanli, produced a series of high-quality 3D renders.
Phase 03
My Contribution
ASO/Merch
During the McLaren partnership, we produced a variety of landing pages, banners, and communications. My focus was on ASO and merchandise design, featured below.
Offline Design
Racing Livery
Asian Le Mans
series photo
Collaborating with the team, I drove key design decisions regarding brand placement on the vehicle. My contributions were instrumental in maximizing brand visibility and impact. This livery has since been featured on iconic circuits worldwide, from Bahrain to Le Mans.
Merch
Simple and stylish
Neat, classic merchandise featuring collaboration branding. Many options for caps, t-shirts, and other souvenir products were developed.
SMM
3D+2D
Blog Covers
Blog Redesign
Visual Strategy & Clarity
Blog Redesign: Aimed at showcasing the clean and sophisticated nature of our fintech ecosystem.
Blog Ecosystem
The visual strategy fuses sharp vector layouts with generative 3D elements, delivering a premium yet lightweight user experience
Blog Redesign
Presentations
Fintech
Spline
AI
Presentations
Best for 2025-2026
Option Strategies
Arabian Market Style
Premium trading experience for the Arabian market. Merges high-fidelity effects with a clean narrative and a dual-mode UI that adapts global branding to regional national identities
Pure Silver & Grid
High-fidelity visuals for the MENA region. The fusion of Nano-Banana 3D and Swiss grids creates a premium experience designed to convert and scale
Easy banking 2025
Clean Fintech Style
The design system is built on bold grotesque typography, a solid color palette, and minimalist 3D elements, creating a seamless and modern fintech aesthetic
Spline & Custom 3D
The presentation features bespoke 3D models developed in Spline, along with vector-based isometric elements using soft-blur effects to add depth and modern effects
New Presentations
Coming Soon
Logo Design
Branding
BORSH
Branding For Food Delivery
Fast Food
Design
Granny’s food
in fast food
Borsh Food is a dark kitchen with food delivery service. It is targeted towards a young audience and aims to make Ukrainian and Slavic cuisine competitive compared to foreign fast food.
Bright and tasty
The brand colors visually reinterpret the home kitchen and demonstrate that it can be vibrant, modern, attractive, and in a fast format, while also emphasizing the colors of the main dish — borscht.
Banners
Premium
Casual
Ethnic
Banners
Best for 2024-2026
Banners Mix
A/B Test Graveyard
Creative Chaos
A high-volume showcase of our production banners. Some broke performance metrics, others didn’t quite land. More pure visual satisfaction — just enjoy the showcase.
Brand Support
Booth Design
Merch
Events
Grunge
AFFSTORE
Dubai, Brazil, Armenia, Portugal
Worldwide
Premium
sub-brand
Alexander Zryachikh
Logo & main style design
Artur Mukhamedzyanov
Photo style design
Premium Sub-Brand
A-List
VIP Identity
Affstore’s premium sub-brand for high-volume affiliates. Employs a prestige-driven, affluent aesthetic tailored for high-profile industry events, exclusive parties, and VIP engagement.
Portugal
Padel
Tournament
Event Identity
Affiliate
Movement
A tailored branding solution for an exclusive padel tournament hosted for team members and VIP partners. Designed to elevate brand equity, strengthen internal culture, and drive partner engagement within the affiliate ecosystem.
Brazil
Booth
Design
Alexander Zryachikh
Logo & main style design
Yagub Garakhanli
3D Render
Ref Board
Grunge Style
Deep visual exploration and benchmarking against global industry leaders. The goal was to build a solid foundation for an unmissable booth that maximized foot traffic and outshone all competing brands at the event.
Design Process
Figma +
Photoshop
Combined a reference-driven design system with core brand USPs, delivering a fully aligned, high-impact final product.
Final Render
Nano Banana +
Blender
Developed multiple camera angles and custom furniture placements to refine the spatial composition, ensuring full control over details, lighting, and brand framing.
Armenia
Affstore
Yerevan 2026
Ref Board
Dynamic Line
Neon Style
A custom neon booth design built on linear architecture. Curved and straight light contours actively frame the space and draw immediate attention to key brand USPs, embodying raw brand dynamics.
Final Render
Nano Banana
By replacing traditional 3D modeling with generative tools, we cut development costs and delivery time. A pragmatic, high-velocity design strategy built around real business needs and ROI.
Web
E-mails
AI Visual
Figma +
Nano Banana
A flexible email framework engineered for massive campaign outputs. Integrates custom 3D visuals in a complex grunge aesthetic, generated with Nano-Banana Pro for maximum visual distinction.
Worldwide
Merch
Ref Board
Casual &
Vibrant Merch
A dual-directional merch line combining daily wearability with bold, high-contrast aesthetics. Behind the final collection was an extensive research phase—collaborative sessions with stakeholders, deep moodboarding, and continuous feedback loops—engineered to land the exact concept that resonates with our audience.
Final Mockups
Final Mockups
Intentionally bold and playful, this visual direction hits the sweet spot for our core audience. For minimalist purists, we integrated cleaner, low-key alternatives featuring subtle logos rather than direct in-your-face branding.
ASO
App Store
Google Store
15+ Languages
All ASO
Best for 2024-2026
Australia
IQ Option
Nautical Theme
A localized promotional launch featuring a marine aesthetic and a bold, humorous photographic style tailored to Australian traders. Highly effective across all A/B tests.
Philippines
IQ Option
Metro Manila
The concept pairs a refined, corporate-inspired aesthetic with optimistic visual triggers, turning the everyday office routine into a vibrant trading lifestyle. Outstanding performance in local engagement.
Worldwide
IQ Option
Clean & Minimal
Standardized ASO design system for global coverage. Positioned to highlight our brand’s strength and credibility as a leading fintech player in online trading.
Worldwide
IQ Broker
Premium
A minimal, elevated visual system crafted for the broker’s hero app screenshots. Engineered to showcase complex trading tools through a clean, high-fidelity lens that projects trust, authority, and exclusivity.
MENA Market
Exnova
Cultural Heritage
A localized ASO strategy for conservative audiences in the MENA region. Fuses high-grade fintech UI with authentic cultural codes—traditional patterns, native attire, and symbolic regional colors—to maximize trust and conversion.
Worldwide
IQ Option
FIFA Campaign
A World Cup launch created for football fans and digital gamers. Combines dynamic FIFA-style visuals with gamified hooks to effectively maximize audience engagement during the global tournament.